The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of online gambling, is growing exponentially lately. A significant driver of this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending on the traffic or
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the buying and selling of online ad space. At the heart on this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides with t
In today’s digital age, businesses rely heavily on website marketing to reach and engage their audience. But how do companies determine their online marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into an essential component of marketing strategies, providing businesses with all the i